Echinacea purpurea 'Virgin'

Autumn · Planting

Prune foliage back

Cut foliage back to the ground in autumn.

Spring-Autumn · Outdoors

Water to keep the soil moist

For best results, this plant needs soil that is always moist. Water deeply and regularly as soon as soil appears dry. Even for established plants in the ground, a dry week can cause problems with some soils. Check plants in pots more often, especially in hot weather. Or install an automatic irrigation system which will do the hard work for you, even when you are away on holiday.

Without regular watering some plants never fully regain their beauty.

Spring · Planting

Divide in early spring if too big

The plant can be divided though it resents disturbance and this is not always successful. This may involve physically dividing the clump in two. The new plants can be grown in a container or planted in the ground.

Summer - early · Outdoors

Apply slow release fertiliser

Apply a slow release fertiliser which is spread around the root area of the plants soon after they have come into growth. (Or apply a liquid feed at regular intervals throughout the growing season.)

This is a simple way to provide a nutrient boost as a single annual procedure.

Planting

Deadhead blooms during flowering season

Remove flowers as they turn brown and fade. Snip the stem just below the bloom. This will keep the plant tidy and encourage more flowers.

The removal of spent flowers encourages the plant to produce fresh ones, rather than spend its energy on the development of seeds.